A loose narrative exposed over the course of several albums - records like 1995's Riddle Box and 1999's The Amazing Jeckel Brothers - was presented as different 'joker's cards,' culminating with the spiritual reveal of 2002's The Wraith Shangri-La.nn Down to a duo, ICP were originally formed in 1989 as a hardcore Detroit rap group called Inner City Posse.

The group's grassroots approach resulted in millions of album sales, with a creative and commercial peak happening around the time of their highly conceptual late-'90s/early-2000s output. Staunchly independent, ICP only had brief and controversy-heavy associations with major labels around the time of their 1997 album The Great Milenko, but spent much of their decades of existence releasing their albums (as well as the music of an extended family of artists) on their own Psychopathic Records label. Loosely connected themes of psychopathic clowns, Faygo soda, and the importance of friendship was enough for thousands of die-hard fans to don clown make up and proclaim themselves 'juggalos,' part of a community of Insane Clown Posse superfans drawn to their lowest-common-denominator humor and shock-factor rhymes. Part rap group, part societal phenomenon, Insane Clown Posse grew an unlikely cult around their cartoonish and critically loathed horrorcore rap styles.

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